I’m sure I’m not the only blogger who has struggled to get my creative juices going and my blog alive. However, over the years I’ve been blogging, I’ve picked up a few things that have made the process easier for me. In today’s blog post, I want to share those with you all so you can keep your blog thriving through the darkest of times. I must preface this post with the disclaimer that these are strategies that have worked for me and I hope that this will give you some helpful tips. Are you ready to check out my tricks for creating awesome blog content?
#1: Jot down ideas in one place
This is the easiest of the tricks I employ that will change the way you create blog content forever. Ideas are creatures that come and go as they please. If you don’t have the habit of writing down your ideas, rectify that immediately. If you do, making sure they are in a single place so you can come back to them at any time. The real challenge here is to discover a method that works for you.
My process has been a lot of trial and error but I now use Notion, which takes care of all my needs! I always have my phone with me, so I quickly jot down ideas when they hit me on the app. It also works on laptop, so I can refer back to it when I need to. Other excellent suggestions would be a bullet journal, a spreadsheet or even a binder if you are so inclined. Even if you use multiple things, have one master list that you update with every idea periodically.
#2: Create a content calendar
Do you dread placing restrictions on yourself and lose inspiration if there are too many rules? Are you posting great content but inconsistency is your biggest hurdle? Fear not, because I used to be that kind of blogger too but I’ve got past that. I have a strict posting schedule of Tuesdays and Fridays on Novels and Nebulas, which I’m very comfortable with. Let me illustrate how.
A content calendar is simply a plain old calendar filled in with which posts need to go up on which dates. I like to plan my content one month ahead and keep a variety of posts throughout the month. This also helps keep my readers engaged because I’m not posting 3 book reviews back-to-back. It also prevents inconsistency because I’m never faced with a blank slate on the day I’m supposed to post. I will be talking more about how to make your own content calendar in a future post, so keep an eye out for that!
#3: Mix up seasonal and evergreen content
This is something I’ve become more aware of recently thanks to all the advice I read up on before going self-hosted. Basically put, seasonal content is something that is relevant for a short period of time (think Christmas gift guides or 2020 quarantine-related posts). Evergreen content is the goldmine that keeps getting views weeks, months and years after it’s been posted (like book recommendations or reading tips).
I’ve seen many bloggers do this and it really keeps me coming back for more of their content. When I write down ideas, I immediately think of which category they falls into. When I fill out my content calendar, I make sure to have both these types spaced evenly throughout the month. It also influences the way I write blog posts because I tend to use language that sounds timeless in the latter kind. This is one of the best tricks that has helped me become more conscious of my blog content.
#4: Schedule posts in advance
I must confess that applying this to my blogging life hasn’t been a great success yet. However, whenever I manage to do it, I get reminded of why I wanted to make this a habit. Every blogger who uses this swears by it and I can understand the appeal. Whenever posting day comes around, I’m in a rush to get it done on time and posted. Instead, imagine if I had it done when I was free rather than at the last-minute!
My top tip on how to implement this is to set aside dedicated time for blogging and draft your posts. If you’re not in the mood to write, try blog hopping or promoting your content so that it counts towards your overall blogging goals. Experiment and see when you are at your creative best during the day and try to do it then. Measure the time you take to finish a blog post and start your future posts that much ahead in time. Mastering this one out of all the tricks is difficult but it will definitely make your blog content shine if you manage it.
#5: Measure the response and refine your plan
Every good plan has scope for improvement, so it has to have a feedback loop. The easiest way to see if any changes that you make is working is to take a look at your stats. There’s a whole range here from views to everything that Google Analytics offers. I personally think that the stats provided by Jetpack are good enough for me. Pretty much every platform offers some insights free of cost and keeping track of that really helps!
However, I want people to take this with a word of caution because one can get too obsessed and create content just for the numbers. I personally think that takes away all the joy in creating in an online space that was originally a way to share your thoughts. The key here is to find a balance between what you like to create and what your audience wants. Once you identify the intersection of those two groups is when you will notice your blog growing rapidly. I’m yet to get good at this part because this blog is quite recent but I hope to hit my stride soon!
What are some of tricks you’ve learnt on your blogging journey? Would you call yourself a planner or a more spontaneous blogger? What is your favourite kind of content to read? Let me know in the comments section down below. Have a stellar weekend, readers from Earth!